With the advent of COVID-19, the world is fundamentally a different place than it was just a few weeks ago. For the 1st time in over a decade, agencies are looking at a market that is contracting, instead of living in the bliss of eternal expansion.
Welcome to the big leagues.
I started my 1st agency in the depths of the dot com crash - that was ugly. Then it was followed less than a year later by 9/11.
I started my 2nd agency just a few weeks before Bear Stearns collapsed and the 2008 financial crisis. My timing is terrible.
But I wouldn't trade those difficult times for anything.
Navigating agency businesses during those times teaches you things that the good times may not...I've learned how to land new business when things were desperate and that made me better at closing business when things are easy.
Being tested is good - you learn where you need to improve.
But being tested without any resources isn't a fair test.
That's why we've doubled down on Agency Breakout, our group program that helps agency owners go from 6-figures a year to 6-figures a month. This is the kind of structured agency growth program that you need to navigate this undiscovered country.
We work on the mechanics that matter for your business.
Over 12-weeks, this program starts with your target client, your offer & how to sell.
Then we transition to lead gen (paid & organic), some more advanced selling strategies.
Since we are on the path to scale, we talk about hiring and managing a team.
And then we get to my two favorite parts - building deep and true relationships with your clients through effective account management, and changing yourself from a marketer & manager to a company leader.
That is a lot for 12 weeks.
But the transformations are real.